Hisense – WOAVA

Client:

Hisense

Date:

June 16, 2024

Duration:

Two Months

How we initiate and finish the project.

The project began when Hisense recognized the need to showcase the powerful airflow of its air conditioner through captivating CGI visuals set in Ankara’s iconic Atakule.

Concept Development:

The Hisense CGI project takes place at Atakule, a landmark representing Ankara. The objective is to showcase the powerful airflow of the Hisense air conditioner in an engaging way. The concept revolves around the air conditioner operating inside a glass dome, demonstrating how it powerfully sways plants and flowers, emphasizing the strength and performance of the product.

Manufacturing and Production:

During the production phase, advanced CGI techniques were used to animate the air conditioner as it begins to work within the glass dome. The animation process focused on creating fluid movements that highlight the air conditioner's power and effectiveness.