Zero to One – WOAVA

Client:

Zero to One

Date:

June 16, 2024

Duration:

3 Week

How we initiate and finish the project.

The project began when a leading technology identified a market need for an innovative and energy-efficient smart home thermostat.

Concept Development:

The project for the Zero to One brand aims to showcase a large hoodie hanging from Sydney's iconic Harbour Bridge, highlighting both the brand name and the product. This creative concept is designed to promote the brand while prominently displaying the product in an eye-catching way.

Manufacturing and Production:

During the production phase, a large hoodie was suspended from the Harbour Bridge to create a striking visual. Adding the "Zero to One" text to the hoodie enhances the brand's identity while effectively showcasing the product. This process was meticulously planned to ensure both design and implementation were executed flawlessly.

Success and Impact:

This project significantly increased the visibility of the Zero to One brand in both social media and the broader market. The striking visual at an iconic location like the Harbour Bridge not only highlighted the brand's creative approach but also left a strong impact on the target audience.