Benefit – WOAVA

Client:

Benefit

Date:

June 16, 2024

Duration:

Two Months

Discover creative and original projects.

The project began when Benefit identified the need to create captivating CGI content to celebrate the opening of its new store in Hong Kong, utilizing its iconic designs.

Concept Development:

The CGI project for Benefit began with the concept of bringing the brand's vibrant identity to life in an engaging and visually stunning manner. The idea was to showcase iconic shapes associated with Benefit emerging from a building and journeying through the bustling streets of Hong Kong.

Manufacturing and Production:

Detailed 3D modeling and animation brought these shapes to life, capturing the essence of the brand. The visual journey culminates in the entrance of Benefit’s new store within a shopping mall, effectively demonstrating the excitement surrounding the launch. The entire production process was meticulously planned to ensure that the visuals are captivating and convey the brand's message clearly.

Success and Impact:

The visual narrative not only captures the attention of potential customers but also establishes Benefit as a creative leader in the beauty industry, making a memorable impression in the hearts and minds of the audience.