Maruderm – WOAVA

Client:

Maruderm

Date:

June 16, 2024

Duration:

Two Months

How we initiate and finish the project.

The project began when Maruderm recognized the need to launch its new pink-packaged sunscreen through captivating CGI visuals that showcase the product gliding among the vibrant streets of Hong Kong.

Concept Development:

The CGI project for Maruderm began with the aim of showcasing the brand’s new pink-packaged sunscreen in an engaging manner. The concept features the sunscreen gliding gracefully through the air with the help of colorful balloons that match Maruderm's signature colors. As it floats between the buildings of Hong Kong, this creative narrative seeks to capture the attention of potential customers and generate excitement around the product launch.

Manufacturing and Production:

During the production phase, advanced CGI techniques were employed to animate the sunscreen as it soared with colorful balloons. Detailed 3D modeling brought the product to life, highlighting its vibrant packaging and the vivid colors of the balloons.